Your clients and customers are going to get an avalanche of emails over the holidays. How can you improve the odds that they will notice and open your marketing emails over the next few months?
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The answer is to create email subject lines that stand out and differentiate your message from all the others in your customers’ inboxes. Here are some strategies to apply over the next few months:
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Include your company name in the subject line. A message with a subject line like “Save 50% Today!” will look like many others, and runs the risk of being deleted. “Save half on washers at Kole Appliances today” stands a better chance of getting opened.
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Pack a compelling call to action into your subject line. “Free shipping until Dec. 10 from Collins Cookies!” is a good example. So is “Half off all Collins Cookies if you buy today!”
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Personalize your subject line with the recipient’s first name. Doing so reminds recipients that they have done business with you in the past.
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Piggyback marketing messages onto other communications that your customers are expecting from you. If you are sending emails to your customers to inform them that their orders have shipped, for example, you can be reasonably sure that they will open those messages. Why not include a compelling offer in those messages too?
